China Digital Entertainment Expo and Conference (ChinaJoy for short) is the most influential event in the global digital entertainment industry.

ChinaJoy Expo showcases online games, console games, web games, hardware products related to digital entertainment, etc., and is divided into B to C Area and B to B Area.

B to C Area is a comprehensive exhibition area for digital entertainment for the general public, the most popular area amongst game and animation fans at ChinaJoy Expo. It’s the best platform where game companies can directly interact with and conduct demonstrations for game players.

Bringing together brands' corporation, products, technologies and capital, B to B Area provides comprehensive industrial business services and continues to drive extensive communication and partnership between domestic and foreign game companies in a range of business steps. For example exhibitions, online business matching, investments and financing, which highlighting ChinaJoy's function and its role in leading and providing growth in the industry.